Quality Produce Since 1912

Tim and J.P. LaBrucherie, the dynamic father and son duo, continue their focus on producing high yielding crops of the most excellent qualities. A standard maintained since 1912.

Quality & Safety

Food quality and safety are absolutely vital at LaBrucherie Produce.  A full-time food safety team specializes in catering to the unique food safety mandates of every client.

Family Legacy

Continuing the family legacy of produce excellence with the 5th generation of LaBrucheries.

Over 100 Years of Family Farming!

Here at LaBrucherie Produce, we take pride in where we’ve been and where we’re going! We are privileged to have one of the most experienced farm and operations team in the Imperial Valley. If you’re interested in learning more about custom contract farming during the winter season, feel free to reach out with any questions or inquiries today!

LaBrucherie Produce In The News

J.P. LaBrucherie was recently featured in his alma mater Notre Dame’s “What Would You Fight For?” ad series which aired during a Notre Dame game on October 8, 2022. Click the video below to see the ad.

Generations of Farming

The LaBrucherie family history in agriculture dates back to the 1910’s after Jean Pierre LaBrucherie left France and established a dairy farm in the Imperial Valley. In the 1950’s Jean Pierre’s son, Matt LaBrucherie, expanded the family farm into vegetable production. Today, over 100 years later, the legacy continues with the 3rd and 4th generations. Tim LaBrucherie, and his son J.P., have transitioned all of the family ground to organic production, and now focus almost exclusively on organic farming! Although the farm is quite different than it was 100 years ago, the family farming motto remains the same, “Our Crops Feed The Nation.”

Since 1912

Born and Raised in the Imperial Valley

Custom Farming

Family Owned and Operated

Feeding The Nation

LaBrucherie proudly grows over 30 different organic vegetables, including: kale, green chards, red chards, mizuna, broccoli, cauliflower, arugula, iceberg lettuce, romaine, corn, onions, carrots, leeks, turnips, dill, spring mix, spinach, celery, cilantro, parsley, radishes, green cabbage, red cabbage, Swiss chard, fennel, kohlrabi, red leaf lettuce, green leaf lettuce, and multi leaf lettuces.  Our crops help feed both the United States and Canada; providing healthy, fresh organic vegetables from late October through mid-March.

Affiliated Companies

The LaBrucherie family’s agribusiness goes beyond vegetable farming and includes beef cattle production and export of hay crops to Pacific Rim countries including China, Japan and Korea, under the business names El Toro Land and Cattle Company and El Toro Export.  Also, El Toro Export markets durum wheat throughout the United States and Italy.

Innovation for the Future

   The LaBrucherie family’s latest venture in the agriculture sector is a focus on water conservation.  Roughly twenty years ago, LaBrucherie Irrigation Supply was launched in order to provide guidance, materials and service to farmers for their water use and conservation needs; with the goal of ensuring quality produce for years to come.

Everything Organic Focused

Within the last decade, LaBrucherie Produce has converted all of the family’s farm land to organic farming; which required a tremendous amount of work and resources. Our focus is simple: if we want to continue farming successfully, all of our attention must be placed on the health of our consumers and the well-being of our Mother Earth.

1407 S. LaBrucherie Road
El Centro, CA 92243
(760) 352-2170