Our Team

Tim LaBrucherie, CEO

Tim is a graduate of the University of Southern California where he earned a bachelor’s degree in Business Administration, with an emphasis in accounting. He later attended Stanford University where he earned his Juris Doctor. After becoming a licensed C.P.A. and attorney, and several years of practice, he returned to the farm and has worked at LaBrucherie Produce for over 35 years. He currently serves on the board of directors of the Imperial County Farm Bureau. In addition, since 1987, Tim has served on the board of directors for Farm Credit Services, Southwest.

J.P. LaBrucherie, President

J.P., Tim’s only son, is also a graduate of the University of Southern California where he earned a bachelor’s degree in accounting. He later graduated from University of Notre Dame law school. After his studies, he worked at Deloitte & Touche in San Diego, and became a licensed C.P.A. and attorney. Today, J.P. co-manages LaBrucherie Produce with his father, and is a board member of the Imperial Valley Vegetable Grower Association.  

Brent Peterson, Grower

Brent Peterson graduated from California State Polytechnic University, Pomona, and is now the Grower for LaBrucherie Produce. Making the LaBrucherie family very proud every day, Brent has succeeded with his true focus on growing the best produce, block by block. Brent’s excellent growing skills can be attributed to his hard work, determination, and also his key mentors. Not only was he fortunate enough to have Tim LaBrucherie teach him a myriad of skills for growing produce, he also learned from one of the grower icons of the Imperial Valley, his father. Ken Peterson has been a grower for over 30 years and has taught his son a great deal of what he has learned. With unique growing perspectives from the LaBrucherie Family and his father, Brent is certainly poised to continue his growing success with the company.  

Mike Johnson, P.C.A.

For almost twenty years, Mike Johnson has served as the P.C.A. for LaBrucherie Produce. His many years of experience, impeccable crop science knowledge, and daily thoroughness allow the LaBrucheries and all of their clients to sleep well at night. In addition, Mike has an exceptional reputation among his peers, farmers, and even all the regulatory inspectors with whom he interacts.

Steph Weldon, Accountant

Steph Weldon is the most recent person to join the accounting department of LaBrucherie Produce. She is a graduate of Texas Christian University with a degree in accounting and has had many years of experience working in accounting and specifically with produce companies in the Imperial Valley. She is a great addition to the company, providing a different accounting perspective and approach that helps tremendously.

Ricardo Canchola, Food Safety Director

Ricardo joined the organization to ensure that food safety compliance is a strong point of LaBrucherie Produce. His thoroughness and organizational skills are the key components to the accuracy and integrity of the food safety program. Ricardo is also very good at staying apprised of all the latest changes in food safety compliance, as well as any client specific requirements that change.

Willy Diaz, Irrigation Foreman

Willy Diaz has spent his entire working career with the company. In the 1970’s Willy began as an irrigator, then became a service truck driver, and later he moved into management roles. He worked as a tractor foreman and is now one of the irrigation foremen. With all of Willy’s experience, his nickname is the Attorney General because he understands every aspect of the business, and can quickly determine when something is not quite right. Another great attribute of Willy is his understanding of business, and that the client must always be treated with the utmost respect. This is very helpful for clients with their specific needs, especially the time leading up to harvest. Willy is the hardest worker on the ranch, and his love for work and agriculture is quite apparent in the crops he oversees.

Rick Magallanes, Shop Manager

Rick Magallanes joined the organization in 2009 and we have never been so proud of someone that has taken on such a daunting challenge at the ranch: maintaining over 40 sprinkler pumps, 50 or more tractors, 15 trucks, water trucks, forklifts, dump trucks, and spray equipment. Rick has an amazing reputation Imperial Countywide for his exceptional knowledge of agricultural equipment. The company is very lucky to have him on the team.

Cuco Villaseñor

Anything that has been built at LaBrucherie Produce in the past 30 years is the result of Cuco’s hard work. His skills as a welder, and unprecedented speed, have placed a large load of work on this one person. Cuco wouldn’t have it any other way, though. Always with a smile on his face, Cuco simply wants to work hard and enjoy himself while he’s doing it.

Abel Ceseña, Purchasing Manager

Abel has worked at LaBrucherie Produce for over 25 years. His integrity and experiences, the foundation for his success and the positions he has attained with the company, are a source of true wisdom for everyone on the management team. With his limited free time, Abel currently serves as a minister at a Christian church in Mexicali. All organizations are faced with ethical dilemmas, and LaBrucherie Produce is not immune to these challenges. J.P. LaBrucherie, President, and Brent Peterson, the company’s grower, often turn to Abel for guidance and direction when faced with such difficult issues. Abel’s integrity carries over extremely well to his daily responsibilities. He is direct, straight, and fair, three of his many attributes that make him an excellent purchasing manager.

Javier Oceguera, Equipment Division Foreman

Javier Oceguera is best known for his ability to operate any piece of farm equipment in any situation.  Previous to GPS technology, Javier was a lister tractor driver.  He also drove motor graders and every other tractor in the LaBrucherie Produce fleet.  Now, he acts as foreman to the equipment division and manages the entire department from one side of the Imperial Valley to the other.  His vast knowledge and understanding of all the equipment is the key reason why he is so successful at making sure the entire equipment division runs smoothly.

Albert Marron, Labor Crew Supervisor

Albert Marron is in charge of all the labor crews throughout the year, including weeding crews and thinning crews.  His responsibility is pivotal to our company’s success, both through the efficiency of labor and the quality of the work performed.  Albert is a true motivator and is fair to the people that work under him, which are two main attributes of his success.